Fundraising emails are a great way to ask for funds. In fact, 53% of people who receive an email about a fundraiser donate. Donations can come from friends, family and even strangers. All you need is a list of potential donors and a well-written email. You might be wondering, “How do I write a good fundraising email?” And we get it – raising money can feel daunting. But trust us, a little preparation goes a long way.
When it comes to fundraising, emails are one of the most powerful tools. A well-crafted fundraising email can reach a large audience quickly and efficiently. It also has the potential to raise a ton of funds for your cause. So, where do you start? We’ve put together a quick guide on how to write a fundraising email to help you begin.
Here are a few fundraising email best practices to follow. These will help make sure your message is clear and effective.
Your recipients are likely to have a lot of emails in their inboxes, so you want to make sure yours stands out. The entire subject line should fit on the preview and be eye-catching.
Make sure to include the recipient’s name. Also, say something specific about why you are reaching out to them.
You want to make sure donors know what you are asking for and how they can help. The great thing about having an online fundraiser is how easy it is for people to donate. Make sure to include a link to your fundraiser in your emails.
This is important because your subject line is one of the first things that a potential donor will see. They need to be catchy and attention-grabbing. This will entice the reader to open the email and read the message inside. We have three tips for writing effective fundraising email subject lines:
Your subject line should be clear and to the point. Getting straight to the point will increase the chances of your email getting opened. Make sure your subject line is relevant to the rest of your email content. Always proofread before hitting send!
Your subject line should make it clear what you’re hoping to achieve with your email. This goes for both asking for money/volunteers or raising awareness. Be clear and concise, and let them know exactly what you’re asking for.
Your subject line is your chance to be creative and grab attention. Use puns, jokes, or anything else that will make your email stand out from the rest. And if you’re looking to stand out from the crowd, try using humor or personalization.
Including a specific call to action in the subject line is great. It can increase the chances that recipients will actually open and read your email.
If you’re looking for some templates to use for your fundraising email, you’ve come to the right place. Below, we’ve gathered a list of some of our favorite templates that you can use to get started. Here are our favorite fundraising email examples.
As you may know, I am passionate about XYZ cause. I am reaching out to ask if you would donate to my fundraiser. All funds raised will go towards ABC charity.
If you are unable to donate at this time, I understand. Please feel free to share this fundraiser with your networks.
Thank you for your time and generosity.
We’re looking for help getting the word out about our upcoming fundraiser. We’re hoping to connect with local media outlets and secure some coverage leading up to the event.
If you have any connections or good ways to get in touch with local media, we would really appreciate your help.
Thanks so much for your support!
“Dear Local Businesses,
Thank you for your continued support of XYZ! We are forever grateful to have such a supportive community.
As you may know, we are in the midst of a very important campaign to raise funds for our schools. We are asking for your help in this effort.
There are tons of ways that you can support our campaign. We would be grateful if you could consider making a financial contribution. Every little bit helps, and we truly appreciate your support.
Thank you again for your support of our schools. We could not do it without you!
Now you know how to write an effective fundraising email. So, what are you waiting for? You can use our tips above to stay in touch with your donors. They will appreciate your thoughtful communication. By reaching out regularly, you can encourage future donations.
Remember, the most important thing is to keep your donors engaged in the cause. With a little practice, you’ll be a fundraising email pro in no time!