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Are you looking to start your own business but don’t have the funds to do so? Are you searching for that financial and supportive push you need to get your idea up and running? If so, crowdfunding to start a business might be your solution once and for all.

What is crowdfunding, you ask? Simply put, it means raising funds through the Internet and social media. It’s a way for individuals or organizations to raise money for various projects and expenses.

This method of fundraising has become popular in recent years. It is a way to collect funds for anything from startup businesses to personal expenses. Several crowdfunding platforms are available, each with its own rules and regulations. There are also different types of crowdfunding to meet your business needs.

Do you have a novel idea for a business that you think will help people? Are you confident that you can get people excited about your business idea? Then crowdfunding could be for you!

Crowdfunding can be a terrific way to get your business off the ground! It allows you to raise money from a large number of people. No more need to go through traditional channels like banks or venture capitalists. It also attracts potential backers and clients to your business.

How to Use Crowdfunding to Start a Business

To use crowdfunding to start a business, it is important to set goals for yourself. An organized step-by-step process can help you gain more momentum. Here are the best practices for setting up your crowdfunding page:

Set a Goal and Plan It Out

Have a clear plan and purpose for your fundraiser. What are you trying to achieve? How much money do you need to raise? What channels will you use to promote your page? Be clear and concise in your messaging, and make sure your goals are realistic. 

Also, choose the right platform for your fundraiser. There are many crowdfunding platforms to choose from, but we recommend AngeLink. It’s simple to use and made with love.

Grab your Viewer’s Attention

Create compelling content. Your fundraiser page should be well-designed and informative. Use photos, videos, and other visuals to tell your story. 

Make sure to update your page on a regular basis and keep backers updated on your progress. It is crucial that your starting pitch is creative and grabs people’s attention. 

This can influence backers to share your fundraiser. More attention equals more opportunities to raise the money you need.

Promote, Promote, Promote

Use social media, email, and word-of-mouth to spread the word about your fundraiser. The more people you can reach, the better your chances of success. 

Once you reach that success, make sure you have a plan in place for how you’ll use the funds. Have realistic expectations and don’t over-promise.

Pros and Cons of Crowdfunding for Business

Crowdfunding comes with its own set of challenges. You have to make sure it fits your goals. It is important to analyze what you can get and what you can lose with crowdfunding. Here are a few pros and cons of crowdfunding for business:

Pros of Crowdfunding for Business

Free Marketing for your Business

Reach new customers and grow your backers through social media tools.

Less Risky than Other Forms of Financing

It’s free to start and you won’t be taking on debt. If your fundraiser is unsuccessful, you don’t have to worry about owing any money.

Test the Market for your Product or Service

If people decide to invest in your idea, it’s a good sign there’s a demand for what you’re offering.

Cons of Crowdfunding for Business


You’ll need to create a compelling pitch and promote your fundraiser. If you’re not prepared to be consistent and put in the work, crowdfunding may not be the right option for you.

Unpredictable Outcomes

Even if you have a great idea and a solid fundraiser, there’s no guarantee that you’ll reach your funding goal. If you fall short, you may not be able to raise the money you need to get your business off the ground.

As you can see, these cons are similar to the ones you might face when raising funds via venture capital. With crowdfunding, you have more control over the entire process.  

Donation-Based Crowdfunding vs. Equity Crowdfunding

Let’s look at two types of crowdfunding to start a business—donation-based vs. equity. Which is better? Both types of crowdfunding can support projects for charitable causes and startup businesses.

Donation-Based Crowdfunding

People donate money to a cause or project they believe in. The raised funds finance the project or cause. Backers don’t expect anything in return.

Equity Crowdfunding

This is a way to raise money by selling shares or equity in a company to investors. Backers own a stake in your company.

The majority of business crowdfunding is equity crowdfunding. However, Donation-based crowdfunding with AngeLink might be better for your goals. Backers can pledge money because they believe in your business! They won’t expect a reward in return. You can share updates about your progress. Backers know they are supporting a cause they care about. It’s a win-win.

For inspiration for your next business fundraiser check out Business Fundraising Ideas for Small Businesses and Startups.

Use Crowdfunding to Start Your Business Today

We know how hard it is to start a business, especially if your finances aren’t where they need to be. Sometimes all you need is a little financial push, and you’re set on your path to success. 

Crowdfunding is a great way to gather the necessary funds that you may be missing. You can also gain attention, followers, and even future clients. 

Crowdfunding to start a business builds an excellent foundation for your projects. You can manage your finances and track your progress on your crowdfunding page. 

For donation-based crowdfunding, check out AngeLink! We’re a female-powered crowdfunding community. We allow you to connect, empower, and amplify your voice while giving you support. AngeLink provides your business with fundraising tools to make your fundraiser a success!

It’s time to get your dream business off the ground. At AngeLink, we’re here to help you every step of the day. Give your business the push it needs and start a fundraiser today.