As a sports fan, you might not be aware of how much money a coach needs to keep a team up and running. Besides the talent, passion, and games we remember for years to come, there are a lot of expenses behind each team.
Often youth sports teams rely on sponsorships and donations from kindhearted individuals to stay afloat. If you’re interested in helping out a sports team, writing a sports fundraising letter is a great option. Sponsorships for sports teams can come in all shapes and sizes. So, it’s important to be clear about what you’re asking for in your letter.
In this article, we’ll give you some tips on how to write a sports fundraising letter. One that will get the attention of potential sponsors. We’ll also provide a template sponsorship letter for a sports team that you can use as a starting point.
Remember there is no one-size-fits-all approach to writing a sports fundraising letter. When you’re crafting your letter, pay attention to a few key factors.
These include:
- The team you’re representing
- The type of sponsorship you’re seeking.
- Your relationship with the sponsor
With those in mind, let’s get started!
How Do You Write a Fundraising Letter for a Sports Team?
Although it can seem like a difficult task, with a little guidance, you can write a fundraising letter in no time. Your letter can also attract the attention of sponsors! Keep the following five tips in mind:
1. Start with a Strong Opener
The first few sentences of your sports fundraising letter will be crucial. These will determine whether the reader continues past your introduction. For this reason, it’s important to start with a strong opener. This will grab the reader’s attention and pique their interest.
One way to do this is to introduce yourself and explain why you’re writing the letter. For example, you might say something like, “My name is John Doe, and I’m the head coach of the XYZ sports team. I’m writing to you today because we’re seeking your help in funding our upcoming season.”
Try to find a creative way to introduce yourself and your team that will make the reader want to learn more. For example, you might share an interesting story about the team or a recent achievement.
2. Be Clear About What You’re Asking For
After you’ve grabbed the reader’s attention, it’s important to be clear about what you’re asking for. Remember, sponsorships for sports teams can come in all shapes and sizes. It’s important to be clear about the type of sponsorship you’re seeking.
For example, are you looking for financial support? In-kind donations? Or something else entirely? Once you’ve determined what you’re asking for, be sure to include this information in your letter.
3. Explain How the Sponsorship Will Benefit the Sponsor
After you’ve explained what you’re asking for, it’s time to explain how it will benefit the potential sponsor. Remember, businesses are always looking for ways to market themselves.
For this reason, it’s important to explain how it will help with their marketing goals. You could say: “As a local business, your support of our sports team would be a great way to reach the local community.”
4. Provide Extra Information About the Team
Once you’ve explained how it will benefit the sponsor, it’s time to provide more information about the team. This is your chance to sell the team and explain why they deserve the sponsor’s support.
Be sure to include information about the team’s history or goals for the future. The more information you can provide, the better! For example, you may include previous team successes like, “Last year our team won the state tournament and we are hungry to win again this year.”
5. Include a Call-to-Action
Be sure to include a call to action that asks them to take specific next steps. Something like: “If you’re interested in supporting our team, please contact me at xyz@abc.com.”
Sports Team Sponsorship Proposal Template
If you’re looking for a sports team sponsorship proposal template, look no further! Here is a sample sponsorship letter for sports team you can use as a starting point:
Dear [insert business name],
My name is [insert your name], and I’m the head coach of the [insert sport’s team name] sports team. I’m writing to you today because we’re seeking your help in funding our upcoming season.
The [insert sport’s team name] sports team is a local youth sports team that is dedicated to providing a positive and enriching experience for all our members. We are currently seeking sponsorships to help fund our upcoming season.
As a local business, your support of our sports team would be a great way to reach the local community. Besides, sponsoring our team would provide you with valuable marketing exposure.
If you’re interested in supporting our team, please contact me at [insert email address]. I would be happy to answer any questions you have and provide more information about our team.
Thank you for your time and consideration.
Sincerely,
[insert your name]
Head Coach, [insert sport’s team name] sports team
Sample Donation Request Letter For Sports Team For Tournament Costs
Take a look at this sample donation request letter for sports team! This letter asks for donations to help cover the costs of a sports team’s tournament expenses.
Dear Friends and Family,
As many of you know, our son/daughter is a member of the [insert sport’s team name] sports team. We are so proud of their hard work and dedication to the team!
We are currently seeking donations to help cover the costs of our upcoming tournament expenses.
For expenses, we are seeking to collect $[insert cost] per player. Any amount that you can donate would be appreciated!
You can make your donation online at [insert fundraiser URL].
If you have any questions, please don’t hesitate to contact me at [insert email address].
Any amount, no matter how small, would be greatly appreciated. If you’re interested in donating, please visit our fundraiser page at [insert fundraiser URL].
Thank you for your support!
Sincerely,
The [insert sport’s team name] sports team family
Sports Fundraising Letter Template For New Supplies
Every team needs new supplies from time to time. If your sports team is in need of new equipment, use this sports fundraising letter template. This template works to request donations from businesses or individuals.
Dear Friends and Family,
As many of you know, our son/daughter is a member of the [insert sport’s team name] sports team. We are so proud of their hard work and dedication to the team!
The [insert sport’s team name] sports team is a local youth organization that focuses on providing a great experience for our members. We’re asking for donations to help pay for new supplies for our team.
We are currently seeking donations to help cover the costs of new supplies for our team.
We need the following items:
- New uniforms for the team
- New sports equipment
- New practice jerseys
If you’re interested in donating, please visit our fundraiser page at [insert fundraiser URL]. Any amount, no matter how small, would be greatly appreciated!
Thank you for your support!
Sincerely,
The [insert sport’s team name] sports team family
Wondering where you can raise funds for sports? Read Online Fundraising Platforms For Sports Teams and Their Benefits.
Get the Funding Your Sports Team Needs
As you can see, it’s easy to get started and fundraise for your sports team! If you need new uniforms or a sponsor, there are many ways to write an engaging sports fundraising letter.
Remember to start with a strong opener and be clear about what you are asking for in the letter. Next, explain what you can provide for the sponsor and give details about the team. Finally, include a call to action! Your sports fundraising letter should stand out from start to finish.
Start sending your letters today with our free templates! AngeLink can help you collect funds fast for your sports team. We offer expert fundraising tips to help make your team raise more money.
AngeLink is a free online fundraiser platform that makes it easy to collect donations! Friends, family, and businesses can contribute. Create a fundraiser for your sports team and start collecting donations!
For inspiration read Sports Fundraising Ideas to Help Teams Raise Funds.