How To Become An Influencer on Social Media
Social media has become a huge part of our lives today. Whether you use it to build
your personal brand or to launch a new startup, social media has become an important way to broadcast your message to the world. With the ability to connect and engage in real time with hundreds of millions of people around the globe, social media platforms provide a unique opportunity for you to not only expand your following but also to build an impressive income stream as a social media influencer.
As an influencer, you can promote your personal brand and earn significant income in several different ways: Co-marketing promotions with new and emerging brands,
partnerships with established companies and joint venture programs with other up-and-coming influencers. Some companies that traditionally pay big bucks to work with well known social media influencers will also work with micro influencers as well to create user generated content and authentic engagement with new users.
Joint promotions and co-branded content with other brands, both big and small, can be highly beneficial ways to expand your emerging personal brand or your startup and to create an additional source of income.
Here’re some important first steps to becoming a successful influencer.
Know Your Niche First things first. Know your niche! Personal knowledge of your niche is key as this has the power to make or break your success in the influencer marketing industry. Choose a theme, idea, product or service that you have some basic knowledge of and that you’re passionate about.
Find a niche that you personally want to learn more about so that you can create consistent, authentic content for your audience. It’s important to know the ins
and outs of the category you decide to specialize in so that you can become an
“authority” in your social media niche. By being seen as an “authority” in your niche, you’ll be able to build credibility among your followers and deliver thoughtful and insightful content that sets you apart.
Social Media Accounts When starting out, it’s better to focus on one or two social media platforms so that you’re able to maintain a solid content creation and posting schedule to attract and delight your followers. Once you build your initial audience on a few platforms with consistently high-value content, you’ll be able to expand your message to additional platforms. By remaining focused this way, you can boost your follower base and gain “authority” status in your niche faster. From a position of strength, you’ll be able to expand from your early adopter follower base to a larger audience and broaden your reach across additional platforms in a meaningful way.
Focus on Your Content If you prioritize creating original posts that add value to your followers’ lives, you’ll be sure to inspire, motivate and keep their interest. Your main goal is to not only to attract followers to your account but also to keep them there! This is why it’s crucial to consistently provide a mixture of insightful, fun, thoughtful and compelling content when you post. Curate your own unique style and you’ll get noticed, add followers and expand your influencer status.
Engagement Builds Your Network Success in the social media industry depends not only on producing high quality, valuable content but also on building interaction and engagement with your audience. Make an effort to connect, like, share, repost and direct message followers who reach out to you on a timely basis. Also, make a plan to connect with 10 other micro influencers in your niche every week with offers to cross promote and collaborate. This way, you’ll tap into complimentary or synergistic followers and further expand your base.
Stay On It Becoming a successful social media influencer typically doesn’t happen overnight. The more effort you put into the process, the more results you’ll see. In order for your personal brand or startup business to take flight, you’ll need to remain consistent and active on your social media feeds. By following these tips, creating intentional and thoughtful content that resonates with your audience and engaging with your followers frequently, you’ll maximize your chances of success.
Stay motivated and never give up. Because we believe that you’re capable of achieving anything you put your mind to!